The Philosophy

There are travelers who never really leave home.
Who are only comfortable with what they already know.
Who like being able to picture their hotel room before they open the door.
And are uncomfortable hearing anything but their Mother Tongue.

To them, we offer our condolences.

Then there are travelers for whom life is a voyage.
Who live for the discovery.
Who know you can have world-class service and comfort without losing the local color.

To them we say, welcome.
Your room is ready.

This is Best Western Premier.
A collection of distinctive hotels as unique and authentic as the
Destinations where they are located.

Each reflecting the attitude of the place it inhabits.

So that you can begin your journey at check-in.
Knowing you are in Madrid. Or Prague. Kyoto. Or Bangkok.
From the moment you wake up.

Because the point of travel is travel.
The point of being over there - or over there, or over there - is not being over here.